> Liquid error (layout/theme line 113): Could not find asset snippets/price-ui-templates.liquid Liquid error (layout/theme line 114): Could not find asset snippets/price-ui-templates.liquid Liquid error (layout/theme line 105): Could not find asset snippets/price-ui-templates.liquid Translation missing: en.product.price.range_html Translation missing: en.product.price.unit_pricing_html Translation missing: en.product.badge.sale_percentage_range_html Translation missing: en.product.badge.sale_percentage_single_html Translation missing: en.product.badge.sale_money_range_html Translation missing: en.product.badge.sale_money_single_html Translation missing: en.product.badge.sale Translation missing: en.product.badge.sold_out Translation missing: en.product.badge.in_stock
October 18, 2018
Of all the names we could have picked, Valiant resonated to our core. Over the years we've learned that any organization is always be tied to the wonderful people involved in its development. As we have developed as individuals, we've been able to bring the best of ourselves to the workplace, and collaborated to create something truly wonderful. Not just coffee, but a safe space to just be.
We are learning and finding our way in this wide world of specialty coffee. We are committed to curiosity, integrity, and honesty. And while we love coffee and the science behind it, we value relationships even more.
The relationships built with our team and with you, our customer. Relationships built through conversation, order prep and pick up, and community events. At the end of the day, it's about the relationship built over a cup of coffee.
So that you can know a little more about us – you’ll find a chronicle of some key moments in Valiant's development since we began in 2014!
We began in the cold rainy months of Fall 2014. Our coffee-buying experience led us to local shops or specialty grocery stores that often carried well-known brands. We'd deliberate a bag, brand, and origin, hemming and hawing until we'd settle on one sweet little bundle to take home.
But, as time went by and bags were emptied, we often found the contents less than the splendid exciting flavors listed on the bag. We started to notice a pattern: this flat coffee wasn't FRESH. The industry standard for dating coffee was an obscure SELL BY date rather than a ROASTED ON date. There was no way to know when the coffee was actually produced, making every purchase a risk; a risk that was becoming more and more unacceptable.
The problem was a vital lack of integrity in how many companies represented the quality and freshness of their product. The packing might say "Fresh Roasted" or "Roasted Daily," but that in no way ensured the coffee was actually and honestly "Fresh Roasted Coffee".
Our solution was simple:
- We'd do it ourselves, giving each bag a "Roasted On" date.
- We'd ensure we got our coffee into the hands or to the mail, within 24 hours of roasting.
- We'd make sure each small batch (6lbs at a time) be roasted to perfection.
- And we'd make sure we were consistent in our ability to produce the best damn coffee around.
Since 2014 we've been charging ahead in our mission to make coffee Excellent. Coffee goes out fresh every week, folks are happy, cups are full, and we all start our days a little more caffeinated than when we awoke. All that and a supremely excellent coffee to boot.
So join us in our mission to be bold. To be Valiant. To Be Excellent.
Want to get Fresh Coffee right to your door? Click here!
Click here to read on about Our MethodComments will be approved before showing up.
December 05, 2022 1 Comment
Do the work, because the work will teach you.
This is me, @cardboard.erik back in 2015. In the early days, I did everything the hard way. All of our green coffee bags were schlepped by hand, all of our batches were scaled out by scoop, all of the roasting was done by adjusting little levers and knobs and our roast logger was an accounting binder with all the variables logged live as I roasted.
December 05, 2022
When we named our business, we chose this name because it symbolized what we wanted to become. Even though we didn’t consider ourselves “valiant” we knew and believed with time and persistence, we could become Valiant.
November 30, 2022
Join our mailing list and we'll send you 3 simple steps to brew the perfect cup.
© 2025 Valiant Coffee.
Powered by Shopify